Perrigo Oral Care

firefly

Firefly is a children’s brand of oral care products created by Perrigo. I design the packaging graphics using licensed brand assets from popular franchises such as Mattel's Barbie and Hot Wheels, SEGA's Sonic the Hedgehog, and many others. My work involves various types of packaging, including backer cards, labels, bags, cartons, and display trays. I also design the handle and cap artwork for the toothbrushes. It’s a fun challenge to combine Firefly’s brand standards with well-known brands like Trolls and Baby Shark.